1. This is a competition among guys for the title Hottest Bod in the World and the prize.
  2. The public decides the outcome.
  1. The Hottest Bod in the World gets their body on the hottest billboard in Hollywood, at the new W Hotel, along with $10,000 in cash to burn and a weekend trip to Hollywood.
  2. Plus, if you win, you and two sexy babes fly to Hollywood to spend a totally self-indulgent weekend staring at your body on one of Hollywood’s hottest billboards from your ultra-luxurious hotel suite.
  3. Second place wins $2,500. Third place wins $1,000.
  1. Anyone can check out Hot Guys and rate them hot (as many guys as you want, once per day) to give him 1 point. No sign-in necessary.
  2. Sign up with Facebook Connect to compete, to fan a Hot Guy or to help decide the outcome of a “Who’s Hotter?” duel.
  3. Stay updated with Facebook messages.
  4. Upload up to 6 photos.
  5. Competitors get fans.
  6. Fans follow competitors.
  7. Competitors challenge other guys to “Who’s Hotter?” duels, decided by the public (and their fans). This is the winning strategy.
  1. A guy’s rank in the competition is determined by a point system: 1 point for every time a visitor to the site rates him hot; 15 points for each fan; and, when he wins a duel, 5 points for each of his opponent’s fans.
  2. The Hottest 96 guys on November 17, 2009 enter the final phase, with elimination “Who’s Hotter?” dueling to determine who’s the Hottest Guy who wins it all.
  1. Dueling starts October 12.
  2. The winner is determined by public voting.
  3. The duration of a duel is 24 hours.
  4. Voters must be registered and can only vote once in the duel.
  5. Competitors are encouraged to rally their fans to get them to vote for him.
  6. Fans are automatically notified of all duels through Facebook messaging.
  7. Competitors cannot vote in duels, his own or others.
  8. A competitor cannot duel until he has 5 fans.
  9. Competitors can only participate in one duel at a time.
  10. If a competitor turns down a challenge, he cannot duel again for 24 hours.
  11. A competitor has 24 hours to respond to a challenge. The challenger cannot challenge another until his opponent turns down the duel or the duel ends.
  12. If a competitor does not respond to a duel challenge, the duel takes place regardless.
  13. The winner of the duel gets 5 points for every one of his opponent’s fans.
  14. The loser loses nothing, except his pride.